How 360 Photography Has Changed The Outlook of Modern Imagery?

With an advancement in the digital era, photography has jumped on to a level where you can easily combine many photos to create a single and immersive photo. Commonly referred to as 360 photography, the concept further expanded due to the birth of social media sharing, where people started admiring this technologically advanced creativity and implementing it into their shared photos. To give you a better idea of this fascinating trend, let us introduce it.


360 Photos at a glance: a relevant definition

A 360 photo is panoramic image that combines an interactive experience. This is also referred to as a virtual tour and involves the use of a spherical presentation of a captured environment. The result is that a viewer is able to see the whole image from many angles and not just one (as in a regular photo). It is more like experience where one is able to witness something beyond the vicinity. It can be considered as if the viewer is present at the place and admiring its beauty. The best part is that 360 photography is not just limited to still images. One can also use the concept in videos for viewing a place, using advanced cameras.

Using virtual tours in various photography categories

With the help of advanced cameras and applications, and the ability to share images on social media, 360 images have become quite popular. Thus, many photography categories have started using this technology. A few of them are mentioned below:

•  Event/Wedding photography – A great implementation that has changed the way wedding photos were taken before.

• Interior photography – This concept involves creating virtual tours of rooms in real estate properties, hotels, industries, etc.

• eCommerce – Products on ecommerce websites are also being implemented in photoshoots with this technology for a better view.

• Social media – Several social media brands are using this creative technology to interact with their viewers.

•  Landscape – Many people are not able to reach the top of a mountain and other adventurous places. However, using a virtual tour, they can at least feel what it is like being there.

Using your first gear to capture a 360 photo

A 360˚ image involves combining several images using a software. In addition, to capture such images, the following equipment can help you out.

• DSLR: If you plan on capturing really professional and high-quality photos then this is the gear you need. Using a fish-eye lens with a DSLR boosts the panoramic magic into an image skillfully. It does require particular accessories and time-consuming image processing afterwards.
   
• 360˚ camera: Many companies are selling these nowadays as these are much easier to use compared to DSLRs. While there is no need for adding after effects to the images, it does require purchasing a good-quality camera with it.
   
• Smartphone camera: One of the easiest ways to take 360 photography is with the help of your phone camera. Some phone accompany pre-installed apps to offer such photography, while others can do so by installing apps like Google Street View. It may not be as high in quality as others may, but it does make one familiar to the experience of a 360˚ image.