Friday, 17 November 2017

Google Virtual Tour: Changing the way we view the world

Google, since its inception, has revolutionized the world in a lot of ways. From its search engine, to its email services to its cloud storage products. And the recent in the line of these innovations is the Google Virtual Tour. At first, there was the Google Maps, which gave rise to the Street View, and from there, now we have the virtual tour service. It is a service, where anyone can look into the interiors of a place from the comfort of their very home. Such a tour has numerous advantages over other pre-existing forms of tours and advertisements.

The major role that the Google Virtual Tour plays, is allowing small and large scale businesses to increase their profits and their reach. Whether it be a restaurant where someone wants to dine, a property which someone wants to buy or a school where someone wants to send their kids, these virtual tours allow people to explore that place without leaving their homes, and is very crucial in helping them form the first impression. And, in businesses where the look matters, the first impression is very important. But virtual tours have revolutionized that domain too.

Each and every business, whether it be small scale or large, has a reportedly 44% increase in search queries due to the virtual tours. And it is mainly because of Google’s algorithm, gives those brands a better search ranking, allowing them to come on top of a search. And these are not just empty searches, 41% of these searches lead to actual site visits, which means that there is a direct link between the profit which the company earns and the virtual tours. When there is such an overwhelming evidence that virtual tours are a boon and not a bane, then every brand needs to have one of their own.

And for that purpose, there exist several companies out there, which have been licensed by Google to carry out the process of making virtual tours. These companies follow Google’s norms and the clients of these companies bask in the effectiveness of the virtual tour. And the main reason why these tours are so effective is the fact that when someone sees the inside of a place, instead of just having to hear about it, then it forms a positive image in their brain about the place. It also makes them feel that the place is moving ahead with the times, and is a great place to be at.

Surveys conducted in a variety of groups have shown that companies employing the help of a Google Virtual Tour, generate two times the interest amidst the public. Such an interest is not only great for profits, but also creates a positive image of the brand. So, whether it be a small brand or a large and established one, all should call a virtual tour company and get their virtual tours made, because it is surely going to turn fortunes around.

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